ADVERTISEMENTS
Advertisements are clever ploys to make the targeted people register something in their mind.
The best examples are Tooth pastes and Colas.
Most tooth pastes are the same. But do we buy any toothpaste ? We remember the toothpaste that we saw / heard most in the advertisements.
The tooth paste is priced to include that advertisement costs also. In short, the customer is paying for the tooth paste and the advertisement too. The same quality tooth paste is available next to it at a lesser price, as there is no expenditure on advertising. But do we buy that ? Never ! Why ? Because we know better !
LOL !
This is how ordinary asses graduate into jackasses.
Colas are endorsed by movie and cricket stars who are the flavor of the season. They are made to drink Colas in advertisements as if it is a great achievement. 'Taste the thunder' ! For example. Obscene amounts of money are paid to the stars as fees. Having got the information, the half wit youths head straight for Colas and drink exactly the way as postured by the stars ! The fans are actually imitating the star's action than drinking anything at all !
Colas have sugar and taste making ingredients that are not healthy. The youth may consume colas to have the fizz. There is no nutrient in Colas. Just water, sugar, and Carbon Dioxide.
Compare colas with green coconut water which comes with no advertisements. It is so pure and good for health that pure coconut water is considered fit to be directly injected into blood.
Amitabh Bachchan was seen endorsing some instant noodles. He was indicating that the noodles is really worth to die for. He got his fees. The noodles maker would stuff that much more noodles into the stomach of the children to compensate the amount spent on advertisements. The advertisement indicates that the actor is lying. He may never even touch that product in real life. But because the company paid him, he is telling a lie to the fans as if it is gospel truth. Making himself unreliable or irresponsible or stupid in that process.
But all are not like him. Even though most are.
There was a badminton champion named Gopi who won the English open. It is learnt that a Cola company approached him to endorse the Cola, as he was the toast of the times. Gopi politely refused saying "I do not drink Colas. I cannot ask others to drink it either. Because it is not good for health"
This is called integrity.
Some may say that is stupidity ! They have company too.
Political parties also use advertisements. It may be in the form of making statues, naming Airports, Roads, Projects etc after some neurotic whose name is to be remembered by the masses. Every time the poor guy hears or sees the monument, the name of the neurotic, power hungry politician is injected into his psyche.
Finally in the poll booth, the brain washed guy remembers the name of the politician he heard most and votes for his party candidate. This is even by ignoring a proper candidate who would have done a far better job than the most advertised guy's representative.
And see how the advertisements are funded. The politicians use people's money to make statues or monuments and name them after the politicians themselves ! How clever ! What do the people do ? They remember the most irresponsible politician who advertised more than any one else, meaning the one who wasted maximum people's money !
That is why it is said People are asses.
I would say Jack ass.
Advertisements are clever ploys to make the targeted people register something in their mind.
The best examples are Tooth pastes and Colas.
Most tooth pastes are the same. But do we buy any toothpaste ? We remember the toothpaste that we saw / heard most in the advertisements.
The tooth paste is priced to include that advertisement costs also. In short, the customer is paying for the tooth paste and the advertisement too. The same quality tooth paste is available next to it at a lesser price, as there is no expenditure on advertising. But do we buy that ? Never ! Why ? Because we know better !
LOL !
This is how ordinary asses graduate into jackasses.
Colas are endorsed by movie and cricket stars who are the flavor of the season. They are made to drink Colas in advertisements as if it is a great achievement. 'Taste the thunder' ! For example. Obscene amounts of money are paid to the stars as fees. Having got the information, the half wit youths head straight for Colas and drink exactly the way as postured by the stars ! The fans are actually imitating the star's action than drinking anything at all !
Colas have sugar and taste making ingredients that are not healthy. The youth may consume colas to have the fizz. There is no nutrient in Colas. Just water, sugar, and Carbon Dioxide.
Compare colas with green coconut water which comes with no advertisements. It is so pure and good for health that pure coconut water is considered fit to be directly injected into blood.
Amitabh Bachchan was seen endorsing some instant noodles. He was indicating that the noodles is really worth to die for. He got his fees. The noodles maker would stuff that much more noodles into the stomach of the children to compensate the amount spent on advertisements. The advertisement indicates that the actor is lying. He may never even touch that product in real life. But because the company paid him, he is telling a lie to the fans as if it is gospel truth. Making himself unreliable or irresponsible or stupid in that process.
But all are not like him. Even though most are.
There was a badminton champion named Gopi who won the English open. It is learnt that a Cola company approached him to endorse the Cola, as he was the toast of the times. Gopi politely refused saying "I do not drink Colas. I cannot ask others to drink it either. Because it is not good for health"
This is called integrity.
Some may say that is stupidity ! They have company too.
Political parties also use advertisements. It may be in the form of making statues, naming Airports, Roads, Projects etc after some neurotic whose name is to be remembered by the masses. Every time the poor guy hears or sees the monument, the name of the neurotic, power hungry politician is injected into his psyche.
Finally in the poll booth, the brain washed guy remembers the name of the politician he heard most and votes for his party candidate. This is even by ignoring a proper candidate who would have done a far better job than the most advertised guy's representative.
And see how the advertisements are funded. The politicians use people's money to make statues or monuments and name them after the politicians themselves ! How clever ! What do the people do ? They remember the most irresponsible politician who advertised more than any one else, meaning the one who wasted maximum people's money !
That is why it is said People are asses.
I would say Jack ass.
No comments:
Post a Comment